PinnedGautam BawaSimplifying Complex TransformationsWe all have heard of change management and understand that at any given point in time, every organization is going through some sort of…Feb 21, 2023Feb 21, 2023
Gautam BawaPersonalisation is a Strategy and not a Tactic!Personalisation has become a critical component of modern marketing strategies. Delivering tailored recommendations, content, offers, and…Aug 8, 2023Aug 8, 2023
Gautam BawaBrands while the “cookie” crumbles!I was going through a 2022 trends report by LoyaltyLion which highlighted that this is now an era of “Opt-Out” with the recent changes…Feb 17, 2022Feb 17, 2022
Gautam BawaExperiential Tourism through airbnb Model in Fiji.In this age where everything has been digitized there is a big demand for relationships and experiences built on personal contact. Sure we…Nov 9, 2020Nov 9, 2020
Gautam BawaDiamonds — Are they really a girls best friend!From coffee to clothing, consumers are increasingly interested in how their products are being sourced. One of the many concerns is about…Nov 2, 2020Nov 2, 2020
Gautam BawaThe “Neo” Kid On The BlockBanking has been around since the first currencies were minted — perhaps even before that, in some form or another and similarly every…Aug 27, 2020Aug 27, 2020
Gautam BawaBetween Two World’s; The Marketing Love Triangle!The relevance of making a heavy investment in PR firms, Press Releases and Journalist publications in an era of Digital Journalism…Jun 15, 2020Jun 15, 2020
Gautam BawaAutomation — An opportunity or a threat for the Supermarket industry?In business, over the years the economic, technological advancement has shown that change is indeed the only constant. Automation impacts…Feb 11, 2020Feb 11, 2020