Gautam Bawa – Medium

Gautam Bawa

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Gautam Bawa

Simplifying Complex Transformations

We all have heard of change management and understand that at any given point in time, every organization is going through some sort of…

Feb 21, 2023

Simplifying Complex Transformations

Feb 21, 2023

Gautam Bawa

Personalisation is a Strategy and not a Tactic!

Personalisation has become a critical component of modern marketing strategies. Delivering tailored recommendations, content, offers, and…

Aug 8, 2023

Personalisation is a Strategy and not a Tactic!

Aug 8, 2023

Gautam Bawa

Brands while the “cookie” crumbles!

I was going through a 2022 trends report by LoyaltyLion which highlighted that this is now an era of “Opt-Out” with the recent changes…

Feb 17, 2022

Brands while the “cookie” crumbles!

Feb 17, 2022

Gautam Bawa

Experiential Tourism through airbnb Model in Fiji.

In this age where everything has been digitized there is a big demand for relationships and experiences built on personal contact. Sure we…

Nov 9, 2020

Experiential Tourism through airbnb Model in Fiji.

Nov 9, 2020

Gautam Bawa

Diamonds — Are they really a girls best friend!

From coffee to clothing, consumers are increasingly interested in how their products are being sourced. One of the many concerns is about…

Nov 2, 2020

Diamonds — Are they really a girls best friend!

Nov 2, 2020

Gautam Bawa

The “Neo” Kid On The Block

Banking has been around since the first currencies were minted — perhaps even before that, in some form or another and similarly every…

Aug 27, 2020

The “Neo” Kid On The Block

Aug 27, 2020

Gautam Bawa

Between Two World’s; The Marketing Love Triangle!

The relevance of making a heavy investment in PR firms, Press Releases and Journalist publications in an era of Digital Journalism…

Jun 15, 2020

Between Two World’s; The Marketing Love Triangle!

Jun 15, 2020

Gautam Bawa

Automation — An opportunity or a threat for the Supermarket industry?

In business, over the years the economic, technological advancement has shown that change is indeed the only constant. Automation impacts…

Feb 11, 2020

Automation — An opportunity or a threat for the Supermarket industry?

Feb 11, 2020

Gautam Bawa

Gautam Bawa

Mr. “Want to Know it all” who is genuinely curious about the what & the why’s of the economic turbulence around us, its impact & cause.

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